How the minefield that is socia media could actually prove beneficial for the world of pharma.
Reader’s Choice
Drive your innovation towards smarter results - with a partner in organizational learning and consulting
Ever-faster innovation. Ever-stronger competition from generics. And more and more people involved in the purchasing decision.
The challenges of biomarkers
The implementation of biomarkers for patient stratification to improve oncology-targeted therapies is still an extremely challenging endeavour with limited success. By Definiens AG
A global approach to good storage and distribution practices for the storage and distribution of pharmaceutical products.
Specialized Expertise and Technologies help ensuring Cold Chain Compliance during the Distribution of Medicinal Products to Dispensers, and up to the End-users. By Alternatives Technologie Pharma Inc.
Hitting the target
Certain tactics in pharmaceutical marketing have tarnished the industry's reputation in recent times. Todd Evans of PwC looks at the new thinking that can help restore the public trust.
New commercial models
Sati Sian of IMS Health looks at how pharmaceutical companies are reviewing their strategies to meet changing market needs.
Source: www.ngpharma.eu.com© 2012 GDS Publishing Ltd. All rights reserved.