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The Magazine

Issue 3

Issue 3 E-magazine
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Blog

Where our team of editors discuss what they think about the current NGP US Issues.

Marie Shields
Editor NGP Europe

Tough competition

The battle between generics and branded products has been going on for a long time: the claims and counter claims over Aspirin, for example, have been in process since the early 20th century.
05 Aug 2009

Focus Areas

Cover Stories

Branding pharma

The pharmaceutical industry has turned up at branding’s door like the 40-year old virgin: late but eager. The question is, does it have...

Sales and marketing strategies

Weak pipelines, patent expiries, the rise of generics and a lack of blockbusters… is it any surprise that sales and marketing strategies are...

Virgin birth

The king of branding, Sir Richard Branson, is to launch his most controversial business yet.

Roundtables

  • Branding

    Branding is still a tricky issue for many in the pharma industry. But it doesn’t have to be, say industry experts AXIS Healthcare Communications LLC, The Cementworks and...
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Vendor Perspectives

Industry Analysts

Executive Interviews

Executive Insight: LIMS

Talking with Dave Champagne, Vice President and General Manager, and Kim Shah, Director of Marketing and Business Development, for Informatics at Thermo Fisher Scientific.
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“All business organisations will benefit”

Talking with Sparta Systems about the benefits of implementing its TrackWise® quality and compliance management software.
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How today’s next generation ELNs can help drive...

A question and answer session on how Electronic Laboratory Notebooks (ELNs) have evolved over recent years. With ID Business Solutions
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NGP Europe Summit: Drug Discovery

NGP Europe Summit: Drug Discovery
1st - 3rd September 2010

The Next Generation Drug Discovery Summit Europe is designed to bridge the growing technological gap between drug discovery and drug development.