By Tina Kohnstam, Global Medical Director, Caudex Medical Ltd
Is anyone else growing tired of the constant “buzz” about the challenges surrounding today’s drug development and commercialization environment?
With patent expiries and generic competition on the rise, the pharmaceutical industry is being scrutinised like never before. As a result, sales force effectiveness is taking top priority. By Matt Buttell
Two industry experts tell NGP how life sciences companies can maximise the benefits of communications. With Cohn & Wolfe London and Van Spaendonck Management Consultants
Tom Haskell and John Moran of IMS’ Innovation Lab discuss how to evaluate new factors driving prescribing decisions.