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Issue 9

Issue 9 E-magazine
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Spencer Green
Chairman, GDS International

Sales and the 'Talent Magnet'

A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
25 May 2011
Marketing
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Marketing

Medical communications – The new era starts now


By Tina Kohnstam, Global Medical Director, Caudex Medical Ltd

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Why early clinical trial conditioning might just be the change you need!


Is anyone else growing tired of the constant “buzz” about the challenges surrounding today’s drug development and commercialization environment?

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The force is with you


With patent expiries and generic competition on the rise, the pharmaceutical industry is being scrutinised like never before. As a result, sales force effectiveness is taking top priority. By Matt Buttell

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Utilising the media


Two industry experts tell NGP how life sciences companies can maximise the benefits of communications. With Cohn & Wolfe London and Van Spaendonck Management Consultants

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Understanding the new prescribing influences


Tom Haskell and John Moran of IMS’ Innovation Lab discuss how to evaluate new factors driving prescribing decisions.

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