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Blog
Where our team of editors discuss what they think about the current NGP US Issues.
Editor NGP Europe
Tough competition
The battle between generics and branded products has been going on for a long time: the claims and counter claims over Aspirin, for example, have been in process since the early 20th century.06 Aug 2009
White Papers
Focus Area: Sales & Marketing
Medical communications in a changing world
Amanda Smith of Caudex Medical explains the effects of the movement towards evidence-based medicine.
Strategies for successful marketing
Four experts give NGP the inside scoop on the latest techniques for establishing and promoting brand awareness. With Corbett Accel Healthcare Group’s Scott Cotherman, Grey Healthcare Group’s Michel Dubery, IDEA Pharma’s Mike Rea and Zaicom International’s Graeme Chrystal.
One voice among many
By Waggener Edstrom. Influence: “The art of building relationships and engagement to move audiences from initial discovery to action.”
Value innovation in pharmaceutical marketing
By Van Spaendonck Management Consultants. Current marketing efforts of pharmaceutical companies are mostly product driven and generally focused. Instead, a differentiated approach to targeted audiences and accounts will be more productive in the long run.
Delivering Significant Gains Through Responsible Management System
By Sodexo. With laboratory equipment and scientific resources ranking as the highest value asset to the scientific industry, deploying a responsible and cost effective management system is proven to deliver significant gains in both cost efficiencies and improved utilisation of equipment by scientists within the laboratory.
Source: www.ngpharma.eu.com© 2010 GDS Publishing Ltd. All rights reserved.