Guenther Illert on the importance of focusing on the needs of the various customer segments.
Rob Kemsley and Paul FitzGerald of Syntropy Medica talk to NGP about the importance of early phase communication planning.
How do you recruit and continue to develop the highest quality sales management group in the industry? NGP asked Citobi, ADD IT Solutions, Innovex, and Wilson Learning Europa.
As VP Management Consulting at IMS Health, Frank Wartenberg has a wealth of experience in advising the industry on marketing and sales strategies. He talks to NGP about changing sales models.