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Chairman, GDS International
Sales and the 'Talent Magnet'
A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?25 May 2011
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Focus Area: Marketing
How to become a healthcare heavyweight
Bayer bought Schering in June 2006 with the intention to become a global healthcare heavyweight. As part of the integration process, the combined Bayer Schering pipeline has been evaluated and set for success.
EUNOMA. The Best of Both Worlds
Reliable, flexible, dedicated and close at hand – every product manager knows the benefits of a local, owner-managed agency. But when it comes to rolling out a pan-European campaign, you need multinational resources - right? Well, yes, that makes sen
Ask the expert: Seven questions on…compensation
Nev Skelton of IMS Health answers NGP’s questions about compensation.
Keeping it local
Philip Watts and David Bevan talk to NGP’s Rebecca Goozee about how Pfizer are focusing on a new account-led approach and keeping it local in the UK.
Getting marketing back on track
Dr Barrie James explains why and how the pharma industry need to get a grip on their marketing before the phenomena of big pharma goes the way of the dodo.
Source: www.ngpharma.eu.com© 2012 GDS Publishing Ltd. All rights reserved.