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Where our team of editors discuss what they think about the current NGP US Issues.
Editor NGP Europe
Tough competition
The battle between generics and branded products has been going on for a long time: the claims and counter claims over Aspirin, for example, have been in process since the early 20th century.06 Aug 2009
White Papers
Focus Area: Sales & Marketing
Branding pharma
The pharmaceutical industry has turned up at branding’s door like the 40-year old virgin: late but eager. The question is, does it have anything to learn?
Is your brand in mid life crisis?
Just as human beings can go through mid life crises, so too can brands.
Growing revenue
By Steven Vantongelen, Managing Partner, Sales Performance International – Southern Europe: Never before have sales and marketing organisations struggled so mightily to maintain revenue growth. More than €4 billion is being spent annually on sales force development.
Technology that sells
With increased competitive pressures, Wyeth UK was looking for ways to enable sales representatives to have greater impact on physicians at the point of interaction. Proscape Technologies provided the solution.
Source: www.ngpharma.eu.com© 2010 GDS Publishing Ltd. All rights reserved.