The FDA’s November 2009 hearing into the challenges of the internet and social media for pharma was followed closely by industry and regulators in the European Union. The hearing represented the first substantial public review by a regulator of the pharma industry’s uneasy relationship with the array of social media channels available in the digital space.
‘Health Spoken Here’. Three simple words that encapsulate the world of change that health-focused brands now compete in globally. They also embody the guiding philosophy and expertise practiced by the Grey Healthcare Group (GHG).
Many people, and certainly most organisations, fail to appreciate that they operate in a system. There is a general frame of reference that treats the world as inherently disconnected and divided into ever-smaller pieces, which in turn are ‘out there’ in the operating environment somewhere.