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Chairman, GDS International
Sales and the 'Talent Magnet'
A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?26 May 2011
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Focus Area: Sales & Marketing
A flash of insight
Johnson & Johnson’s Qingqin Li tells NGP how bioinformatics helps us to understand biological processes.
Clinical Process Modeling – Taking Control Now
Ethan Smith of Metastorm explains a successful approach to the drug development process.
Strategies for successful marketing
Four experts give NGP the inside scoop on the latest techniques for establishing and promoting brand awareness. With Corbett Accel Healthcare Group’s Scott Cotherman, Grey Healthcare Group’s Michel Dubery, IDEA Pharma’s Mike Rea and Zaicom International’s Graeme Chrystal.
Personal best
Central to the success of global drug firms is the need for transparency and individual accountability. EMD Serono’s Jim Hoyes explains why these characteristics play a crucial role in sales force effectiveness.
Keeping in touch
Karen Smith explains the importance of physician-patient relationships in ensuring adherence.
Source: www.ngpharma.eu.com© 2012 GDS Publishing Ltd. All rights reserved.