Thursday, May 24, 2012
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Spencer Green
Chairman, GDS International
Chairman, GDS International
Sales and the 'Talent Magnet'
A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?26 May 2011
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Focus Area: Marketing
Measuring probability of commercial success
The term 'attrition' is traditionally applied to R&D, suggesting an unpredictable loss of agents in the pipeline. The huge question has become, "Can we predict the commercial success or failure of a drug before launch?"
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Towards transparency
Tina Kohnstam of Caudex Medical explains the importance of best practise standards.
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Trust and transparency in difficult times
The post-mortem on the global financial crisis will rumble on for some time to come. But, for those working in PR, now is the time to consider the wider implications on corporate trust and reputation and, in particular, how the pharmaceutical industry can learn from it.
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Market effectiveness: The key competency for pharmaceutical growth
Optimizing information and collaboration will be the new key to winning or losing in Pharma. By CDM
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