Thursday, May 24, 2012
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Spencer Green
Chairman, GDS International
Chairman, GDS International
Sales and the 'Talent Magnet'
A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?26 May 2011
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Focus Area: Sales & Marketing
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Sales & Marketing
Multiple stakeholders – multiple challenges
Morna Butler of Innovex highlights the need for pharma to take a more patient-centric approach.
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Adding value through education
All forms of communication within the medical marketing environment aim to be educational to some extent – providing people with information that may change or reinforce opinions.
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