Bernardo Girala, Cardiovascular Business Head for Novartis Venezuela, talks about sales, marketing models and new technologies with NGP.
The European Commission are currently considering how patient information could be distributed in Europe. However, there is a fine line between patient information and a promotional tool.
The moment you have something to say about your product you have begun the communication process. And you have created the first impression of your product. Often, this is an informal, internal phenomenon.
Ralph Sutton, Axon Communications