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Issue 4

Issue 4 E-magazine
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Spencer Green
Chairman, GDS International

Sales and the 'Talent Magnet'

A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
26 May 2011
Marketing
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Marketing

Marketing trends and technologies


Bernardo Girala, Cardiovascular Business Head for Novartis Venezuela, talks about sales, marketing models and new technologies with NGP.

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Communication with patients or advertising opportunity?


The European Commission are currently considering how patient information could be distributed in Europe. However, there is a fine line between patient information and a promotional tool.

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Early phase communication planning – why is it important?


The moment you have something to say about your product you have begun the communication process. And you have created the first impression of your product. Often, this is an informal, internal phenomenon.

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The role communications can play in clinical trial programmes


Ralph Sutton, Axon Communications

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