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Blog
Where our team of editors discuss what they think about the current NGP US Issues.
Editor NGP Europe
Tough competition
The battle between generics and branded products has been going on for a long time: the claims and counter claims over Aspirin, for example, have been in process since the early 20th century.06 Aug 2009
White Papers
Focus Area: Sales & Marketing
Key account management
Eight questions on key account management with Nev Skelton of IMS Health
Know more, sell more
Better information is the key to success in an increasingly difficult sales environment, say Dorothy Knightley and David Owen, TNS Healthcare.
Branding
Branding is still a tricky issue for many in the pharma industry. But it doesn’t have to be, say industry experts AXIS Healthcare Communications LLC, The Cementworks and Brand Pharm.
Virgin birth
The king of branding, Sir Richard Branson, is to launch his most controversial business yet.
Doctor-patient encounter communication
For the last five years, Glenn MacEachern has lead the commercial development and launch of Schwarz Pharma’s orally disintegrating tablet franchise of brands, including Niravam, a medication for the treatment of anxiety and panic disorder.
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