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Chairman, GDS International
Sales and the 'Talent Magnet'
A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?25 May 2011
White Papers
Focus Area: Sales & Marketing
Key account management
Eight questions on key account management with Nev Skelton of IMS Health
Know more, sell more
Better information is the key to success in an increasingly difficult sales environment, say Dorothy Knightley and David Owen, TNS Healthcare.
Branding
Branding is still a tricky issue for many in the pharma industry. But it doesn’t have to be, say industry experts AXIS Healthcare Communications LLC, The Cementworks and Brand Pharm.
Virgin birth
The king of branding, Sir Richard Branson, is to launch his most controversial business yet.
Doctor-patient encounter communication
For the last five years, Glenn MacEachern has lead the commercial development and launch of Schwarz Pharma’s orally disintegrating tablet franchise of brands, including Niravam, a medication for the treatment of anxiety and panic disorder.
Source: www.ngpharma.eu.com© 2012 GDS Publishing Ltd. All rights reserved.