Saturday, February 11, 2012
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Spencer Green
Chairman, GDS International
Chairman, GDS International
Sales and the 'Talent Magnet'
A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?25 May 2011
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Focus Area: Sales & Marketing
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Sales & Marketing
Branding pharma
The pharmaceutical industry has turned up at branding’s door like the 40-year old virgin: late but eager. The question is, does it have anything to learn?
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Is your brand in mid life crisis?
Just as human beings can go through mid life crises, so too can brands.
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Growing revenue
By Steven Vantongelen, Managing Partner, Sales Performance International – Southern Europe: Never before have sales and marketing organisations struggled so mightily to maintain revenue growth. More than €4 billion is being spent annually on sales force development.
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Technology that sells
With increased competitive pressures, Wyeth UK was looking for ways to enable sales representatives to have greater impact on physicians at the point of interaction. Proscape Technologies provided the solution.
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