Sunday, February 5, 2012
"The source for European pharmaceutical biotechnology news..."
How the minefield that is socia media could actually prove beneficial for the world of pharma.
Joining forces
The terms Lean and Six Sigma have been used in pharmaceutical manufacturing for a number of years. Now there’s a new concept on the block that melds the two. Bayer’s Edgar Sur fills us in.
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Keeping in touch
Karen Smith explains the importance of physician-patient relationships in ensuring adherence.
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A flash of insight
Johnson & Johnson’s Qingqin Li tells NGP how bioinformatics helps us to understand biological processes.
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Patient power
Millennium’s Isabelle Mercier tells NGP about the rising power of patient influence and marketing’s delivery of information demand.
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Cut down, collaborate and focus on the customer
Pfizer’s Kim Sendall lets NGP in on his vision for the manufacturing facility of the future.
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Source: www.ngpharma.eu.com© 2012 GDS Publishing Ltd. All rights reserved.