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The Magazine

Issue 4

E-magazine
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Blog

Spencer Green
Chairman, GDS International

Sales and the 'Talent Magnet'

A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
26 May 2011

EUNOMA. The Best of Both Worlds

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Problem is, in our experience, all too many product managers have less than happy relationships with the global giants of the agency world. They feel disempowered by the inherent rigidity of such huge organisations, where all except the biggest blockbuster products are often not a priority. What’s more, the different subsidiaries of such agencies may be reluctant to speak to each other or share resources, while the need for uniformity can result in a diluted campaign that lacks relevance to the individual needs of local markets. EUNOMA - The European Network of Owner Managed Agencies – was founded as a direct result of these concerns. In fact, EUNOMA is the first and only truly independent pan-European healthcare communications group.

EUNOMA has a huge depth of integrated talent at your disposal, with over 250 dedicated professionals working in all the major European markets, providing expertise in every conceivable area of healthcare marketing, including:

Advertising

Packaging and Design

Medical Communications

Exhibition Stands
Strategic Thinking Media Planning and buying
Public Relations Information Management
Websites

Electronic media

Between our five full-service members in Italy, Germany, Spain, France and the UK, we have launched and revitalised brands in practically every therapeutic area of human and animal health. With EUNOMA, you can be sure of the in-depth local knowledge required for true pan-European success in ethical, OTC and DTC
markets - using traditional and new media campaigns.

As a web of owner-managed agencies, EUNOMA is closer to your business at every level. There’s no corporate ‘blueprint’ at EUNOMA. Working with the people who actually own the agencies means you get exactly what you want and need, slicing through bureaucratic restraints and reaping the cost-benefits that this generates.

Our experience and commitment is reflected in our extensive client list:

Alcon Lilly
Alliance Merck Serono
Almirall Novartis
Amgen Pfizer
AstraZeneca Procter & Gamble
Bayer Roche
Biotest Sanofi-Aventis
Bracco Sandoz
Eisai Schering
Galderma Servier
GSK Tibotec
Janssen Cilag Wyeth

All our clients have found that, whatever their business, it matters more to EUNOMA.
www.eunoma.com
Contact Details:
France +33 (0) 473 983 939
Germany +49 (0) 5162 9815 6677
Italy +39 022 817 2300
Spain +34 9320 11240
UK +44 (0) 1865 840 808


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