Drive your innovation towards smarter results - with a partner in organizational learning and consulting

Ever-faster innovation. Ever-stronger competition from generics. And more and more people involved in the purchasing decision. Today's pharma marketplace is a web of strategies, products, and players, all trying to persuade stakeholders that their product is the right one. How can your company drive performance in such turbulent conditions?

Ever-faster innovation. Ever-stronger competition from generics. And more and more people involved in the purchasing decision. Today's pharma marketplace is a web of strategies, products, and players, all trying to persuade stakeholders that their product is the right one. How can your company drive performance in such turbulent conditions?

Successful companies are those capable of leveraging their innovation into business success in a changing and complex marketplace. This requires a sales and marketing focus combining superior tools and methodologies, and a highly skilled workforce trained in more than just selling.

StratX offers those tools and methodologies - with a new product inspired by the concepts described in Kim and Mauborgne's world-famous 'Blue Ocean Strategy'. StratX's reason for using these methods is simple: "Enabling managers to drive growth".

We do it with tailored learning and consulting solutions that empower people in all disciplines to deal with today's marketing challenges. Because in these turbulent times, skilled and organised teams who share the same clear vision will make the difference.

Let's see the results these methods can deliver.

Who are we?

StratX is a team of marketing, strategy, and consulting professionals who have been helping Fortune 500 companies sharpen their knowledge and experience since 1984. As a world leader in business strategy simulations, we deliver solutions tailored to your actual business challenges – taking account of both the market environment and your unique abilities within it to deliver real business value.

How do we deliver results?

We drive superior outcomes through inspired management and development of your 'human capital' - your talented people. The 'missions' we'll send them on are targeted ­– using methods and tools to help them make the changes needed for success. Our know-how covers several areas:

• Seminar Design & Delivery – reinforcing and sharpening your people's knowledge through active learning experiences and presentations
• Business Simulations – customizable marketing simulations that develop skills and experience through 'wargames' based on your sector
• Consulting – leading strategic initiatives, from developing your marketing plans to managing executive ‘thinktanks’
• Supporting worldwide rollout – implementing programs for harmonized global product launches and geographic expansions
• Measurement – establishing interim surveys and metrics to track your success

Our recognized learning approach blends concept sessions with unique hands-on learning through simulations and tools. Facing real issues in each project enables managers to build their understanding and instincts... leading to more effective implementation.

Why StratX Simulations?

Each simulation we offer is based on real industry data. As a risk-free platform to test strategies, they help you and your team to develop and build responses to market challenges by:

• Focusing on competitive thinking
• Illustrating the gaps between analysis, planning, and action
• Building a common approach and language
• Reinforcing team-building and best practice sharing

Our business simulations are used in 25 of the world’s top 30 Business Schools and most of the top ten pharmaceutical companies. Thousands of managers worldwide have used StratX business and strategy simulations to get results.

Our customized programs target various audiences for various purposes – from junior managers to senior executives. And none of it is limited to marketing people. Multiple formats, to train and transform people and processes in all disciplines, can be designed; our seminars and workshops are for audiences of 15 to 150 spanning 1 to 5 days. And beyond 150, intensive events from a half-day to 3 days can meet the needs of up to 900 participants.

Our Areas of Expertise

• Marketing Excellence : developing capabilities and practices that drive productivity, enable creativity in marketing, and capture new opportunities
• Developing your power offering : turning your customer vision into the strongest reality possible – and achieving long-term customer loyalty as a result
• Value Innovation Excellence : StratX's watchwords. Driving growth by pursuing superior value (products, service, and delivery) at lower cost

What is Blue Ocean Strategy?

Blue Ocean Strategy is a framework for driving value innovation, created by INSEAD professors W. Chan Kim and Renee Mauborgne. It is based on a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years. Many industrial companies have already embraced the process; pharma companies are next.

For the last three years, StratX has been helping large corporations in many industries explore Blue Ocean Strategy through frameworks, processes and tools to boost innovation and drive results. The Blue Ocean Strategy Simulation – the first and only simulation of its kind – was developed in partnership with Kim and Mauborgne themselves, to help a broad group of cross functional managers understand and apply the Blue Ocean Strategy methodology.

The Blue Ocean Strategy Program, helps organizations achieve greater returns by:

• Harnessing the time and effort they devote to identifying innovative, growth-driving ideas
• Developing and optimizing a systematic process to drive innovation
• Integrating innovative thinking into the business planning process
• Identify clear goals and metrics to drive and measure innovation success

What impact can these elements have on your business?

The principles of Blue Ocean Strategy: Red Ocean versus Blue Ocean

The Blue Ocean Strategy Simulation:

• Engage your cross-functional team in the discovery and practice of your Blue Ocean Strategy, to highlight the results they are capable of delivering
• Embed the concepts and learnings through practice in a simulated environment, to give them greater capacity to get those results – fast
• Transform your people's mindset towards greater Value Innovation Excellence and creation of new market space for further business growth

BOSS: The Blue Ocean Strategy Simulator

The Blue Ocean Strategy Process and Tools:

• Uses systematic, reproducible processes and tools to innovate and create new market spaces
• Tools include the strategy canvas, value curve, four actions framework, six paths methodology, buyer experience cycle, buyer utility map, and blue ocean idea index

How does STRATX help your organization to obtain and measure results?

StratX's credentials include:

• Strong marketing foundation

StratX is a renowned organization with a true market leadership mindset. Chaired by INSEAD marketing professor JC Larréché, the company recently celebrated 25 years as an innovator in professional marketing education.

• Diverse industry expertise

StratX has worked on a long-term basis with some of the most recognized Fortune 500 companies in diverse disciplines including pharma, B2B, B2C, technology, and services, among others. We have specialists dedicated to tracking new trends and designing learning content that is 100% relevant to our clients.

• A philosophy of success through change

StratX uses proven educational technologies and project work to ensure an absolute leading-edge experience that does more than 'train' – it's designed to change people, processes and performance.

• Dependable size and structure

StratX comprises a team of over 70 consultants, trainers and support staff based in our Boston, Paris and Tokyo offices – to ensureclients have dedicated teams for content development and worldwide delivery.

• Cross-cultural experience

Our clients work for global companies, requiring in-depth understanding of each geographic region. StratX is very aware of cultural sensitivities and uses its presence in Europe, USA and Asia-Pacific to present a truly international approach, with benchmarks and examples from around the globe.

• A culture of measuring results

StratX understands that the right metrics to track newly acquired skills and tools can make behavioral changes much more explicit. We have experience in identifying specific, observable behaviors indicating the degree of success of a curriculum over time, as well as systems for continuous improvement by monitoring surveys and questionnaires from every participant.

Find out more by visiting www.stratx.com or contact:

Isabelle Kihm
Business Development Manager
Paris
T: + 33 1 53 46 69 04
E: Isabelle.kihm@stratx.fr