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How the minefield that is socia media could actually prove beneficial for the world of pharma.

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Spencer Green
Chairman, GDS International

Sales and the 'Talent Magnet'

A lot is written about being a ‘Talent Magnet’, either as a company, or as President. It’s all good practice – listen, mentor, reward, provide clear goals and career maps. Good practice for the employer, but what about the employee?
26 May 2011
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Top Stories

Social media anxiety order

Phil Baumann outlines why the pharma industry needs to submerge itself into the binary world of social media.

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Latest News

Editor’s Choice

  • Joe Jimenez: Setting a new course

    NGP speaks to Joe Jimenez about life as a CEO and his plans for the future of the Novartis.
    Read more
  • H1N1 pandemic: 'unjustified scare' and waste of...

    The handling of the H1N1 pandemic by the World Health Organization (WHO), along with European Union agencies and national governments, resulted in a "waste of large sums of...
    Read more
  • The force is with you

    With patent expiries and generic competition on the rise, the pharmaceutical industry is being scrutinised like never before. As a result, sales force effectiveness is taking...
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  • All change

    Raafat Fahim of Nabi Biopharmaceuticals explains why a new, more efficient business model is needed to cope with the increasing challenges facing the industry.
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  • Hunting down cancer

    Tumours continue bypassing cell pathways whilst molecular biologists doggedly try to understand how cancer works. Haren Rupani explains why we are still in our infancy of cancer...
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  • Getting personal

    William Chin tells Natalie Brandweiner how Lilly is using tailored therapeutics to improve outcomes for patients and boost its bottom line.
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Readers’ Choice



Executive Interviews

Sustainability and cost-effectiveness

Why green technology makes good business sense.
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The source is out

As outsourcing evolves once again to accommodate the shift in industry perspective, Dr. Reddys continues to place itself on its leading edge.
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Balancing act: aligning competing strategic obj...

IMS offers insight to new commercial model and launch excellence initiatives.
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NGP Europe Summit: Drug Discovery

NGP Europe Summit: Drug Discovery
5th - 7th April 2011

The Next Generation Drug Discovery Summit Europe is designed to bridge the growing technological gap between drug discovery and drug development.